Online radio poses a threat

 Online streaming has extremely impacted the radio business. The ability for a consumer to customize their music diverges them from using the conventional, original form of radio. In order to adjust to this shift cars are beginning to have Internet access within their systems. This shift to online streaming is largely due to the effects of convergence in products, such as smart phones. Now, consumers are constantly able to access the Internet, and online streaming sites and apps.

 The introduction of online streaming and society's total participation in online services allude to  a rebirth of radio, not its death. Radio stations are adapting to the change “We’re not trying to dictate where people connect to us,” says Evan Harrison, an executive vice president of Clear Channel Radio. “We need to be everywhere." Adapting to these changes will cause a reform in the products that radio stations put out, such as more online websites and the welcoming of online streaming. "Ultimately, the incursion of Internet-based music services and radio station streams may be less about annihilating yet another business model than it is about breaking down barriers."

• Quain, J. (2010, May 8). Will the Internet Kill Traditional Car Radio? Retrieved December 5, 2014, from http://www.nytimes.com/2010/05/09/automobiles/09RADIO.html?_r=