iHeartMedia, Inc. employs cross-media convergence by expanding beyond the radio, allowing other companies to benefit from their expansion as well. For example, their radio personalities have over 17 million fans on Facebook. Companies can contact iHeartMedia to advertise their products through the radio personalities' Facebook page. This example demonstrates the process of synergy in two phases. Phase 1, a radio production converging to social media. Phase 2, a third party of any media using the expansion of a radio company to advertise. "
iHeartMedia continues to be one of the most popular digital music destinations in the U.S. and provides unique digital assets with massive reach to create innovative campaigns and programs for key advertising and marketing partners."
Works Cited:
Iheartmedia inc. (2014, January 1). Advertising. Retrieved November 28, 2014, from http://www.clearchannel.com/Pages/Advertising.aspx
Just looking at the local radio stations here in Florida, it is amazing how much iHeartMedia owns. And it is not just the radio stations where there dominance stops, but they sponsor artists, maybe even signing them, not to mention their large sponsorship of concerts and promotional events from record companies. Their evolution of radio dominance is an interesting thing to watch, as they first emerged as a company pushing HD radio at a premium price, to a company that has a monopoly on the ownership and distribution of radio media. Food for thought.
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