Coming up is the 6th annual Hispanic Radio Market to " bring together leaders in the Hispanic radio community and experts in Hispanic advertising and media for a comprehensive overview of opportunities and strategies within this rapidly transforming sector". The hispanic market is growing exponentially with "more than three-quarters of Hispanic Americans/Latinos living in the West (41 percent) and South (36 percent)." In 2010," 37.6 million, or 75 percent, of Hispanics lived in the eight states with Hispanic populations of one million or more (California, Texas, Florida, New York, Illinois, Arizona, New Jersey, and Colorado). Between 2000 and 2010,the Hispanic population grew by 43 percent, or more than four times the growth in the total population at 10 percent." For these reasons the Radio Industry must account for the Hispanic Market in order to reach their fullest potential.
The Hispanic Radio productions would extend further than just hispanics. By creating productions that represent different cultures it allows consumers to experience different viewpoints catalyzing greater cross-cultural acceptance.
WORKS CITED
A Letter From Eric Rhoads. (n.d.). Retrieved February 27, 2015, from http://www.hispanicradioconference.com/A-Note-From-Eric-Rhoads/12033907
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