Friday, February 13, 2015
Our City Radio
Our City Radio presents an interesting case. Esseentially they are, a "Global Internet Radio Network, Focused on Local Indie Artists; Where Indie is Mainstream." They attempt to create a platform for the unrepresented artists to gain exposure through the websites impact on the internet market. They focus on local artists in different areas, so consequently they have separate subdivisions for varied important countries (U.S.A, Canada, Australia, Europe, and Guatemala) and key cities within them.
There's a flaw in the realization of their actions however. If the companies goal is to expose these artists with true "exposure for all", shouldn't that company be recognizable themselves? In order to successfully market emerging bands, the company must first market themselves in a way that attracts listeners looking for that underground sound.
Works cited
About page. (n.d.). Retrieved February 13, 2015, from http://miami.ourcityradio.com/about.htmlhttp://miami.ourcityradio.com/about.htmlhttp://miami.ourcityradio.com/about.html
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Our City Radio went to great lengths to establish a brand identity. Unfortunately, they used mainstream marketing strategies and totally misfired when it came to engaging the listener they were supposedly targeting. Not understanding your audience is a quick path to obscurity.
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